​The Velvet Underground is an entirely red velvet flavored restaurant with a sleek, upscale, and elegant vibe. To fully understand what the restaurant is all about, its mission statement is: “Our goal is to satisfy our customers’ sweet-tooth desires for entirely red velvet creations. We pride ourselves on adding red velvet to every item on the menu and are constantly striving to uncover new and exciting recipes. We are committed to involving our customers in the creation process and convincing them to keep coming back for more.” It is conveniently located in the lower level of Water Tower Place.